SIGNALS
Signals exist to surface what changed — and what matters.
What Signals Are
Signals are derived from structure and behavior.
They identify:
-Market movement
-Coverage gaps
-Emerging opportunity
-Declining control
They reduce reaction time.
Two Classes of Signals
Market Signals
Territory shifts
-Competitive movement
-Underserved zones
Execution Signals
-Required outreach
-Workflow triggers
-Priority changes
Signals connect intelligence to action.
Closing
The best decisions are made before consensus forms.
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